Optimizing your website to improve your search ranking can also help you create a better website that your visitors will enjoy. Here are our top four ways your optimization efforts can win over search engines AND your visitors.
1. Include search terms.
Search engines will use the search terms throughout your site as a good indication of what your website is about and rank it accordingly.
Your visitors will see your website closer to the top of search results so it will be easier to find.
2. Add your company name to your website header.
look at your website header as an important description of your site’s subject matter and they’ll display your site when a search is calling for that topic.
Your visitors should know exactly what your website is about at first sight. Write your company name and add your tagline to further explain your business.
3. Make updates whenever you can.
Search engines notice frequently updated websites first, which could improve your search rankings.
Your visitors will appreciate seeing fresh content and will be more likely to check back often to see your updates.
4. Describe your images and videos.
Search engines will use your text to determine your relevancy to searches. The more text you add to your website, the better.
Your visitors will like that you’re providing details and telling your story.
Enjoy the process and do a little bit at a time to make sure you cover all of your bases. And remember, your primary audience is your site visitors, so cater to their needs first.