• Up to 50% Off Business Cards

    Make a memorable first impression with 250 business cards starting from £9.99 (ex.VAT).

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  • 25% off marketing materials

    Tell customers about your next sale and event with flyers, leaflets and more.

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  • 25% off photo gifts

    Turn a favourite moment into a one-of-a-kind gift.

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  • 25% off labels & stickers

    Ready to start branding? Find custom stickers for your business and project.

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  • 25% off digital marketing

    Reach customers online with easy-to-use digital marketing that matches your print materials.

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  • 25% Off Banners & All Signs

    Shine a spotlight on your business with custom signage for indoors and out.

     

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  • 25% off Invitations & Announcements

    Create a unique card with beautiful designs for weddings, birthdays and more.

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  • Paid Search v Organic Search

    Posted on 25/04/2014 by | 0 comments

    Both paid search and organic search are valuable tools to help your business get found online, and it’s important to understand the difference between the two.
    Paid search describes the ads that are displayed on the top and the right sidebar of the search engine results page.
    As indicated by its name, paid search is a service that you will pay for.  This is most commonly done on a CPC (cost per click) basis.  As the advertiser, you bid on the keywords that apply to your site, and you set your maximum willingness to spend per click, per day, and per month.  The search engine uses this information, along with the relevancy of your ad, to determine if and where you will be placed on the results page.  Obviously the more you’re willing to pay, the
    higher you will be placed on relevant
    searches.
    To ensure relevancy, you need to make sure that your ad specifically applies to your landing page (your website).   In order to do this, the content (the written description) on your website should reflect the information that you’re calling out in your advertisement.   In conjunction to relevancy, you also need to make sure your ad is appealing and competitive.  It’s usually a good idea to check out your competitor’s ad copies (by searching for the keyword you’re interested in bidding on) to make sure your offers are competitive and compelling.  You always want to do some research before investing!  Paid search can become expensive if you’re bidding on high traffic keywords, so make sure you bid within your means.
    The organic listings are the main, larger listings that take up the remainder of the page.  These are the results that no one pays for, but are driven organically through the search engine.  You don’t pay to appear on this list, but there are a few tricks to making your site rank higher on specific keywords.
    Ultimately, search engines like to please the user, so they put the sites with the most relevance to the search query at the top.  In order to make your site more relevant to specific keywords, you’ll need to boost the content on your website to highlight and describe those keywords.  In addition to boosting the content, it’s important to keep the content up to date.
    Additionally, it will benefit your site’s rankings to have the title tags of your pages reflect the relevant and high search volume keywords.  You can use Google’s Keyword Tool to determine the most high volume keywords within your product/services scope.
    Another way to really improve your organic rankings is to acquire quality, natural links (when another website places a link to your site on their page).  This shows the search engine that your site is popular among the online community, and thus more likely to please the user.  You can build links by promoting your site and creating viral content that will naturally spread.
    Ultimately, your goal as an advertiser is to make your business visible in the top paid and organic spots for the keywords (search queries) that apply to the goods or services that your business provides.  This would put you at the top of the page in two different locations, giving you a greater share of the search engine results page.  Historical data has continually proven that it’s most advantageous for the advertiser to acquire these positions to increase their session count (clicks), and ultimately their exposure.
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  • 4 ways to accommodate search engines and your visitors

    Posted on 11/04/2014 by | 0 comments

    Optimizing your website to improve your search ranking can also help you create a better website that your visitors will enjoy. Here are our top four ways your optimization efforts can win over search engines AND your visitors.

    1. Include search terms.

    Search engines
     will use the search terms throughout your site as a good indication of what your website is about and rank it accordingly.

    Your visitors
     will see your website closer to the top of search results so it will be easier to find.
    2. Add your company name to your website header.

    Search engines
     look at your website header as an important description of your site’s subject matter and they’ll display your site when a search is calling for that topic.

    Your visitors should know exactly what your website is about at first sight. Write your company name and add your tagline to further explain your business.


    3. Make updates whenever you can.

    Search engines
     notice frequently updated websites first, which could improve your search rankings.

    Your visitors
     will appreciate seeing fresh content and will be more likely to check back often to see your updates.
    4. Describe your images and videos.

    Search engines
     will use your text to determine your relevancy to searches. The more text you add to your website, the better.

    Your visitors
     will like that you’re providing details and telling your story.

    Enjoy the process and do a little bit at a time to make sure you cover all of your bases. And remember, your primary audience is your site visitors, so cater to their needs first.
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