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  • Paid Search v Organic Search

    Posted on 25/04/2014 by | Comments Off on Paid Search v Organic Search

    Both paid search and organic search are valuable tools to help your business get found online, and it’s important to understand the difference between the two.
    Paid search describes the ads that are displayed on the top and the right sidebar of the search engine results page.
    As indicated by its name, paid search is a service that you will pay for.  This is most commonly done on a CPC (cost per click) basis.  As the advertiser, you bid on the keywords that apply to your site, and you set your maximum willingness to spend per click, per day, and per month.  The search engine uses this information, along with the relevancy of your ad, to determine if and where you will be placed on the results page.  Obviously the more you’re willing to pay, the
    higher you will be placed on relevant
    To ensure relevancy, you need to make sure that your ad specifically applies to your landing page (your website).   In order to do this, the content (the written description) on your website should reflect the information that you’re calling out in your advertisement.   In conjunction to relevancy, you also need to make sure your ad is appealing and competitive.  It’s usually a good idea to check out your competitor’s ad copies (by searching for the keyword you’re interested in bidding on) to make sure your offers are competitive and compelling.  You always want to do some research before investing!  Paid search can become expensive if you’re bidding on high traffic keywords, so make sure you bid within your means.
    The organic listings are the main, larger listings that take up the remainder of the page.  These are the results that no one pays for, but are driven organically through the search engine.  You don’t pay to appear on this list, but there are a few tricks to making your site rank higher on specific keywords.
    Ultimately, search engines like to please the user, so they put the sites with the most relevance to the search query at the top.  In order to make your site more relevant to specific keywords, you’ll need to boost the content on your website to highlight and describe those keywords.  In addition to boosting the content, it’s important to keep the content up to date.
    Additionally, it will benefit your site’s rankings to have the title tags of your pages reflect the relevant and high search volume keywords.  You can use Google’s Keyword Tool to determine the most high volume keywords within your product/services scope.
    Another way to really improve your organic rankings is to acquire quality, natural links (when another website places a link to your site on their page).  This shows the search engine that your site is popular among the online community, and thus more likely to please the user.  You can build links by promoting your site and creating viral content that will naturally spread.
    Ultimately, your goal as an advertiser is to make your business visible in the top paid and organic spots for the keywords (search queries) that apply to the goods or services that your business provides.  This would put you at the top of the page in two different locations, giving you a greater share of the search engine results page.  Historical data has continually proven that it’s most advantageous for the advertiser to acquire these positions to increase their session count (clicks), and ultimately their exposure.
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  • 4 ways to accommodate search engines and your visitors

    Posted on 11/04/2014 by | Comments Off on 4 ways to accommodate search engines and your visitors

    Optimizing your website to improve your search ranking can also help you create a better website that your visitors will enjoy. Here are our top four ways your optimization efforts can win over search engines AND your visitors.

    1. Include search terms.

    Search engines
     will use the search terms throughout your site as a good indication of what your website is about and rank it accordingly.

    Your visitors
     will see your website closer to the top of search results so it will be easier to find.
    2. Add your company name to your website header.

    Search engines
     look at your website header as an important description of your site’s subject matter and they’ll display your site when a search is calling for that topic.

    Your visitors should know exactly what your website is about at first sight. Write your company name and add your tagline to further explain your business.

    3. Make updates whenever you can.

    Search engines
     notice frequently updated websites first, which could improve your search rankings.

    Your visitors
     will appreciate seeing fresh content and will be more likely to check back often to see your updates.
    4. Describe your images and videos.

    Search engines
     will use your text to determine your relevancy to searches. The more text you add to your website, the better.

    Your visitors
     will like that you’re providing details and telling your story.

    Enjoy the process and do a little bit at a time to make sure you cover all of your bases. And remember, your primary audience is your site visitors, so cater to their needs first.
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  • Three Quick Tips for Better Marketing

    Posted on 04/04/2014 by | Comments Off on Three Quick Tips for Better Marketing

    When it comes to marketing your website or online business, it can be easy to forget about marketing it offline, too. Although traditional online methods such as email marketing and having a local search profile are both vital, think about all the potential customers you might be missing! Here, we give you three quick tips on how to build your business and create a strong brand though offline AND online marketing.

    1. Keep It Consistent
    When it comes to your business, consistency is one of the most important things to keep in mind, and ultimately, it strengthens your brand identity while helping customers easily identify your business. So when you want to create something new to market your biz, whether it’s as small as a postcard or as large as an email marketing campaign, start off by ask yourself the following questions:
    Will my logo be easy to recognize?
    Is my design template memorable?
    Does my content match the theme of my business?
    The answer to all of those questions should be yes, but if it’s not, don’t worry! Vistaprint offers hundreds of matching design templates so you can create marketing materials to match your business card, website, brochure and more!

    2. Avoid a Marketing Rut
    If you find yourself using the same advertising methods over and over again, it might be time to get creative. Using a variety of mediums can help you acquire a larger customer base and can have great returns. For instance, if you run a local business, and have been using mostly online marketing to generate in-store traffic, you might want to see if mailing postcards in your area can encourage more people to stop in. Plus, you can track its success by asking people to bring in their postcard in order to receive a discount or a free gift. There are other offline marketing products that can give you great results. Some inventive examples include leaving flyers in local shops, posting lawn signs to attract passersby and using car magnets to increase your exposure as you commute.
    3. Get It Together
    The more your advertising and marketing tools work together, the more success they will bring your business. Your offline materials should support your online efforts and vice-versa. Hint: Make sure your print pieces – such as business cards, postcards and brochures – contain all of your contact information. Include your website address and your business email address, and encourage prospective customers to visit your website or sign up for your e-newsletters.
    Although we’ve just scratched the surface of this subject, if all of your customer communication is working together online and offline as one cohesive unit, you will create a professional look, be viewed as a reputable and trustworthy business and drive more traffic to your store. Even if customers can’t remember where they put your flyer, they’ll still remember you – that’s the power of a strong brand identity.
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  • Business cards for different occasions

    Posted on 07/02/2014 by | Comments Off on Business cards for different occasions

    Business cards are your networking essential. They’re great when you want to share your details with customers and business contacts at conferences, exhibitions and meetings.


    But business cards don’t have to be just about your job. Perhaps you don’t run your own business, but still want to be able to swap your details as simply as possible.  Well, here are some other types of business card out there…


    Mummy Cards   

    Mummy Cards are a new way to share your child’s important contact, allergy or emergency info and keep in touch. They’re perfect for busy mums and dads. You can add a photo of your family and customise with fun fonts, colours, text and more. You can even personalise the reverse side of your cards.


    Here are the top 5 uses for mummy cards:


    • Hand out when setting up playdates
    • Leave one with the babysitter
    • Put one in your kid’s backpack
    • Use them for changing bag tags
    • Tuck into Christmas cards and party invitations





    Networking Cards    

    You can use your personalised networking card as a mini-snapshot of your CV and key accomplishments. Whether you’re just starting out in a new role or taking the next step in your career, these sleek cards will give you an edge over your competitors. Create a personal identity you can be proud to share at career fairs, networking events and everyday introductions.




    Appointment Cards    

    This type of business card is more related to your work and a great addition to your marketing  materials. You can use these cards to help your customers remember their next appointment. They’re perfect for hairdressers and beauticians, not to mention dentists, acupuncturists and chiropodists.




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  • Bring your photobooks to life

    Posted on 24/01/2014 by | Comments Off on Bring your photobooks to life

    Tips for creating standout photo books


    Making your own photo album is a fun experience and a great way to preserve your favourite memories.


    Here are some ideas of photo books for the big events in your life…


    Holiday photo books

    Tell the story of your holiday with a series of pictures that reflect the start, middle and end of your trip. For example, a photo of you packing your suitcase, one of you arriving at your destination, perhaps some snaps of you having fun on the beach, then a pic of you enjoying a meal on your last night.


    Tip: For the front cover of your holiday photo book, choose a picture that encapsulates your trip. It might be a road sign of the place you stayed, or if you’re on the beach you could draw your holiday destination and the date in the sand.


    Baby photo books

    Photo albums are a fantastic way to document your pregnancy. Taking a photo of your bump every week is one idea, as well as photographing your favourite pregnancy meals. When your little one does arrive, recording their first days and weeks in a baby photo book will be a great momento in years to come.



    Tip: Taking photos of the cards and flowers you receive will add a dash of colour to your baby photo book


    Wedding photo books

    Creating a wedding album made up of your guests’ photos will capture the magic, excitement and personality of your big day. It’s the little details, like the bride’s dressing table and the groom tying his tie, as much as the group photos that will help make your wedding photo book so special.


    Tip: Take photos of the notes or cards on which the father of the bride, groom and best man have their written their speeches. It will make a fun addition to your wedding photo book!


    Year books

    What better way to remember the things you’ve done in the last 12 months than by creating a year photo book. From family gatherings and birthdays, to days out, holidays and special events, your photo year book is a collection of memories to look back on and enjoy in the future.


    Tip: Been to any shows, concerts or festivals? Include photos of the tickets in your year book.


    More ways to celebrate your photos

    Don’t keep your favourite photos stored away on cameras, computers and smartphones, use them to create personalised phone cases, T-shirts, mugs.

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  • How to take the perfect picture?

    Posted on 18/12/2013 by | Comments Off on How to take the perfect picture?

    Expert photography tips from Vistaprint


    Everyone loves a great photo, but how do you make sure you really capture the moment? Well,

    take the best photos you can with these top tips from professional celebrity and children’s photographer, Ian Derry.


    • Plan ahead: Think about when and where you’ll take the best shots. Get yourself into position and adjust your camera’s settings beforehand so you don’t miss anything


    • Mix it up: Vary your shots so you get a nice selection of images. Having a good collection will alter the pace when flicking through your photo album or photo book


    • Switch off the flash: Turn off your camera’s flash and select a low-light setting so you’re less intrusive. You want people to forget you’re snapping away as it allows you to take more natural photos


    • Don’t hold back: Take lots of photos, more than you need. When you review your shots, you’ll notice how different they are and you may have some real gems. You can always delete the pictures you don’t want


    • Prepare the scene: In addition to spontaneous snaps and off-camera shots, a well-organised group picture can be a fantastic addition to your collection


    Once you’ve taken some great photos, you’ll want to make the most of them.


    One way to do this is with photo books. Our photo books come in a range of sizes and feature various stylish cover options, including leather and canvas. Each photo book is made from high-quality glossy paper and durable binding, so your memories will last for years to come.


    Custom phone cases are another fun and practical way to capture your favourite moments. Our cases, which are available for both iPhone and Samsung Galaxy phones, also make an ideal gift.


    You can check out our full range of personalised photo products at




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